May 23, 2024

Victoria’s Secret and PINK launched their first-ever adaptive assortment of bras and panties on Tuesday. The intimates can be found in a wide range of colours and prints and have magnetic closures, entrance strap adjusters, and sensory-friendly cloth.

Wheelchair consumer and mannequin Bri Scalesse stars within the Victoria Secret’s Adaptive marketing campaign sporting the VS Adaptive Physique by Victoria Bra and the VS Adaptive Panty.

“Being a face for Victoria Secret’s Adaptive marketing campaign is an ode to my youthful self who by no means noticed a physique like hers represented by an intimates attire model,” she shares in an Instagram publish. “Rolling onto the Victoria’s Secret set for the primary time was a dream. Celebrating my physique, my chair, and my incapacity on this means has been profoundly highly effective for me.”

Victoria’s Secret & Co. partnered with Gamut Administration, a consulting and expertise administration firm working with and for folks with disabilities, to develop the gathering. “Roughly 200 girls with disabilities had been concerned within the course of by means of match checks, focus teams, retailer visits, and put on checks,” shared Gamut Administration on social media. 

VS and PINK Adaptive intimates begin at $16.50 for panties, and $36.95 for bras.