December 1, 2023

The established TSN 1040 reveals nonetheless lead on a regular basis segments in opposition to their 650 opponents, three years on since Sportsnet outbid them for the Canucks broadcast rights

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They could carry the large stick with regards to sports activities rights within the Vancouver market, however Sportsnet 650 AM remains to be the station getting battered within the native radio scores.

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The Vancouver Canucks’ residence station didn’t get the bump it was searching for from the return of hockey and sports activities in the summertime scores, nonetheless trailing TSN 1040 AM in market share throughout the board.

Within the male 25-54 age bracket, TSN leads their opponents in each time section, regardless of the Canucks getting again to motion and occurring a dramatic and fascinating playoff run in Edmonton. Sportsnet 650 purchased the Canucks broadcast rights in 2017, however haven’t been capable of make inroads into the listenership of their close to two-decade previous rivals.

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“Clearly, we’re disenchanted in seeing the numbers. However pay attention, we knew this was going to be a protracted, arduous wrestle,” stated 650 program director Craig MacEwen. “That’s an incredible group throughout the road in 1040. It’s a heritage model, and has plenty of proficient folks working for them. We’d be naive to return in right here and say ‘Oh yeah, we’re going to knock them off straight away.’

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“It takes a very long time to problem and compete on a good taking part in area with a legend or heritage model comparable to 1040. They’re a powerful model, and possibly extra of a listening behavior than we’re, as a result of we’re new.”

TSN’s morning present with former Vancouver Province bloggers Mike Halford and Jason Brough is the ninth-most listened to indicate general (4.6 share) regionally, up three locations from the spring. Their counterparts on 650, James Cybulski and Perry Solkowski, have a 1.0 share — seventeenth general.

Don Taylor and Bob Marjanovich — Donnie and The Moj — dominate the ten a.m.-2 p.m. slot with a 6.9 share (sixth place) whereas The Scott Rintoul Present on 650 has a 1.4 share (14th place).

Within the 2-6 p.m. slot, Matt Sekeres and Blake Worth are in sixth place (7.1 share) forward of Dan Riccio and Randip Janda (1.9, 14th place).

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Sportsnet’s late afternoon present of Andrew Walker and Satiar Shah (4-7 p.m.) additionally languishes compared to TSN, with a 1.1 share (sixteenth). Sekeres and Worth, with different programming factored in, sits third in that broadcast time slot.

The summer season numbers proceed the identical development that was seen within the spring guide, which didn’t shock Aziz Rajwani, enterprise teacher at Langara’s College of Administration and the UBC Sauder College of Enterprise — in addition to an occasional contributor to 1040’s The Sport Market present with Tom Mayenknecht.

SUMMER RATINGS, Males, 25-54

Mornings (6-10 a.m.)

Mike Halford and Jason Brough: 4.6 (ninth place)

James Cybulski and Perry Solkowski: 1.0 (seventeenth)

Mid-day, 10 a.m.-2 p.m.

Donnie and The Moj: 6.9 (sixth)

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Scott Rintoul: 1.9 (14th)

Afternoons, 2 p.m.-6 p.m.

Sekeres and Worth: 7.1 (sixth)

Dan Riccio and Randip Janda: 1.9 (14th)

“They’re the one sports activities radio present that’s been round 24/7 in Vancouver, and that carries plenty of clout with the listening viewers,” he stated. “They’re used to folks, and so they’re used to the personalities, significantly. Persons are tuning into sports activities radio, not only for data, however for personalities.

“Don Taylor? They’re accustomed to him, going method again. Moj? He has a protracted historical past. Sekeres and Worth are newer, however they’ve constructed up plenty of credibility and, in actual fact, they most likely have the very best scores.

“In case you’re a rival coming in, what’s the very first thing they’re making an attempt to do? You’re making an attempt to get proper to the highest. They outbid TSN to get these rights, however the issue is, the Canucks haven’t been doing effectively. This 12 months they did, however swiftly, what occurred? COVID did. There’s a four-month break the place there’s nothing to speak about. And to me, what’s actually necessary is scores are generated by personalities. Personalities is what drives engagement. If folks like these personalities, they’ll tune in.”

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After dropping the Canucks rights in 2017, 1040 doubled down by hiring former Canucks assistant GM Laurence Gilman and rehiring Jeff Paterson to behave as a 24/7 supply on the Canucks, travelling to each recreation and offering a number of updates every day. When 650 let Rick Dhaliwal go final October, the reigning scoops king of Canucks media was on 1040 inside days.

Sportsnet boasts a extra ethnically numerous lineup that they really feel makes them extra consultant of the neighborhood, however in a COVID-19 atmosphere the place folks’s work routines have been shifted from commuting to the sofa or residence workplace as an alternative of downtown, altering the strategy is a necessity.

“We had some huge numbers for Canucks … however sadly didn’t see the bump we had been searching for when it got here to different elements of the station, though we did see marginal development after we didn’t have sports activities. In that regard, that’s the one optimistic we will have a look at,” stated MacEwen.

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“I’m stunned (on the low general numbers) on some ranges. The Canucks make us related. We’re a participant out there. We’ve seen a bump in our streaming numbers which implies perhaps they’re listening from residence, however sadly we don’t have a meter for that. That’s the way in which the system works.

“Radio is about scores and income, and we’ve carried out exceedingly effectively with the Canucks. In relation to the content material aspect of issues, we simply should be agile and good sufficient about issues to comprehend that, whereas terrestrial radio is our bread and butter, now we have to department out into different areas.”

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